Traktor scratch pro free download. Guy W. D. Cook (born 10 October 1951) is an applied linguist. He is currently[when?] Professor of Language in Education at King's College London in the UK and is also Chair of The British Association for Applied Linguistics for the period 2009-2012.[1][2] He teaches and writes about English language teaching, literary stylistics, discourse analysis, advertising, and the language of food politics.[3]
Mar 31, 2007 Guy Cook's 'Discourse' is a very practical book that not only deals with discourse theory, but also applies some of it to the classroom with some activities that teachers can use in very practical ways. The book is divided into three broad sections. List of Figures 1.1 Cardinal vowels 28 1.2 English vowels (southern British variety) 28 2.1 Definition of ain’t from Webster’s Third New International Dictionary 66 2.2 Definition of ain’t from The Reader’s Digest Great Illustrated Dictionary 67 2.3 Entries on base and used in MLDs for advanced learners 73 5.1 Discourse: five factors which focus discussion and analysis 143. Language abstracted in order to teach a language or literacy, or to study how the rules of language work wich has been used to communicate sth and is felt to be coherent Guy Cook Discourse- language in use, for communication Discourse analysis- search for what gives discourse. The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. Discourse analysis - the study of spoken and written language in its social and psychological context - can provide important insights for the language teacher. Discourse explains the relevant theory and applies it to classroom activities designed to improve students' discourse skills.
He is known for three strands of research:
- on language teaching, where he has argued for a return to the use of translation and bilingual methods, and for a move away from what he considers to be dull functional approaches[citation needed]
- on language play and creativity, not only in literature and genres such as advertising, but as a phenomenon which permeates language use, bringing with it educational, social, and cognitive benefits[citation needed]
- on the language of food politics, in particular genetically modified (GM) and organic food, where he has shown how the campaign for GM crops and food is in his belief unscientific, driven by partisan interests, and characterised by bullying tactics, irrational arguments, and emotive language.[citation needed]
Career[edit]
Cook is a graduate of the University of Cambridge, where he read English. He holds a master's degree and a Ph.D. from the University of London. He worked initially as a language teacher in the UK, Egypt, Italy, and the Soviet Union, before beginning his academic career in 1985. He was a lecturer at the University of Leeds 1985-1991, head of Modern Languages and TESOL at the London University Institute of Education 1991-1998, Professor of Applied Linguistics at the University of Reading 1998-2004, and Professor of Language and Education at The Open University 2005-2012. He was co-editor of the journal Applied Linguistics from 2004-2009.[citation needed]
Bibliography[edit]
- Cook, Guy (2010). Translation in Language Teaching: An Argument for Reassessment. Oxford: Oxford University Press. ISBN978-0-19-442475-2.
- Cook, Guy (2004). Genetically Modified Language: the discourse of arguments for GM crops and food. London: Routledge. ISBN978-0-415-31468-8.
- Cook, Guy (2003). Applied Linguistics. Oxford Introductions to Language Study. Oxford: Oxford University Press. ISBN978-0-19-437598-6.
- Cook, Guy (2001). The Discourse of Advertising. London: Routledge. ISBN978-0-415-23455-9.
- Cook, Guy (2000). Language Play, Language Learning. Oxford: Oxford University Press. ISBN978-0-19-442153-9. - winner of the Modern Languages AssociationKenneth Mildenberger Prize 'for an outstanding research publication in the field of foreign languages and literatures';[4][clarification needed] shortlisted for the International House Ben Warren Prize.[citation needed]
- Cook, Guy (1994). Discourse and Literature: the interplay of form and mind. Oxford: Oxford University Press. ISBN978-0-19-437185-8.
- Cook, Guy (1989). Discourse. Language Teaching: A Scheme for Teacher Education. Oxford: Oxford University Press. ISBN978-0-19-437140-7.
- Cook, Guy; North, Sarah, eds. (2009). Applied Linguistics in Action: a reader. London: Routledge. ISBN978-0-415-54546-4.
- Cook, Guy, ed. (2008). The Language of Advertising (4 volumes). London: Routledge.
References[edit]
- ^'Guy Cook - King's College London'. Retrieved 14 July 2012.
- ^'Committee'. British Association for Applied Linguistics. Archived from the original on 2017-03-27. Retrieved 2011-04-10.
- ^'The language of food politics'.
- ^'Kenneth W. Mildenberger Prize'. Modern Languages Association. Archived from the original on 2011-01-03. Retrieved 2011-04-11.
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The Discourse of Advertising
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Book Description
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.